Digital marketing and content strategy, from Shanghai.

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Lawrence

Shanghai
Independent strategist

20+ years in the field

Notes for the work.

Short essays on digital strategy, content and the technology changing how the work gets done.

Strategy

Find the question worth solving before choosing the channel.

Content

Give an idea a form people have a reason to spend time with.

Technology

Look closely at what new tools change in everyday practice.

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Shanghai, in passing.

A few views of the city around this site. These public photographs are credited to their makers below.

Pudong skyline across the Huangpu River at dusk
Pudong at dusk. Photograph by King of Hearts, CC BY-SA 4.0. Source and licence
A busy street on Xinyongan Road, Shanghai
Xinyongan Road. Photograph by Stefan Fussan, CC BY-SA 3.0. Source and licence
Shanghai's Pudong skyline along the waterfront
Pudong waterfront. Photograph by Ermell, CC0. Source and licence
A pedestrian lane in Shanghai's Panyu Road area
Happiness Alley, Panyu Road. Photograph by Szalai.laci, CC BY-SA 4.0. Source and licence

About Lawrence

I’m a Shanghai-based independent digital marketing and content strategist with more than 20 years of experience.

This site is a place to collect ideas about the decisions behind useful content: what to say, who it is for, and what to make next.

20+years in digital marketing and content

Shanghaibased in China

EN / 中文working languages

Street signs and shops along Xinyongan Road in Shanghai
A public photograph of Shanghai, not a personal photograph. Stefan Fussan · CC BY-SA 3.0

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For questions and project enquiries.

hello@lawrence.im

Incoming mail to this address is forwarded to my Gmail.